To playfully launch a new brand and appeal to a younger, more dynamic audience, we created the Schweppes playable gallery. A pop up on the South Bank that mixed high end art concepts with ‘playable spaces’ - a hint of the unexpected. Attendees could sip on unusual flavour combinations and then join in with one of the exaggerated exhibits, ranging from ‘Crazy croquet’ installations, gamified paintings, bubbly sculptures and ‘Insta-gallery’ mini sets, with all the props and studio lighting to create the ultimate cocktail shot for ‘the gram’.