Created to launch Schweppes to a younger, more culturally curious audience, the Playable Gallery transformed a South Bank pop-up into an immersive world where art, cocktails and interaction collided.

Blending high-end gallery aesthetics with exaggerated, playful installations, the experience invited guests to explore unexpected flavour pairings while engaging with a series of interactive exhibits, from ‘Crazy Croquet’ and gamified paintings to oversized bubbly sculptures and social-first ‘Insta-gallery’ sets complete with props and studio lighting. Designed to feel both elevated and disruptive, the activation encouraged participation, content creation and playful experimentation while repositioning Schweppes within a more contemporary cultural space.

Creative Direction across concept development, brand identity, visual look and feel, experiential storytelling and immersive spatial design.