Created for Shoreditch street art festival Art Attack, the identity captured the rebellious energy and boundary-pushing spirit of the urban art movement while driving awareness for a large-scale public event expected to attract over 30,000 visitors across two days.

Featuring artists including Banksy, JR and Shepard Fairey, the festival combined live art, music and culture throughout Hearn Street, requiring a dynamic visual identity that could flex seamlessly across multiple environments without overpowering the artwork itself. Inspired by movement, disruption and creative freedom, the system was designed to feel fluid, expressive and constantly evolving, rolling out across advertising, event dressing, environmental graphics and printed collateral throughout the festival experience.

Creative Direction across identity development, visual language and integrated campaign rollout.