Westfield Stylecade redefined in-person shopping experiences with an interactive, gamified encounter to showcase the latest trends from Westfield’s partners.

The objective was to position Westfield as a community-focused destination, while creating a playful, immersive environment that encouraged engagement and drove sign-ups for Westfield’s Passport initiative.

To achieve this, two distinct event activation spaces were created simultaneously over two weekends at Westfield Stratford and Westfield London.

Visitors enjoyed arcade-inspired games, including Couture Claw, Handbag Hoopla, and Charm Quest, for a chance to win prizes. Exclusive style consultations with influencers Olivia and Alice, Max and Mife, as well as Grazia-curated window displays and trend talks, added to the fashion shopping experience.