After a tough year being isolated at home, our target audience of festival-going Gen z gamers were finally allowed to enjoy time together again. All hail the Coke Ahhhcade, a festival pop up with bespoke arcade style games, designed to put you at the centre of the action, play with the people you care about and ultimately win merch!

Inspired by the exhilarating feeling of ‘Opening a Coke’ that can only be described with onomatopoeic sounds, we created the each game with these as the hero: from 16-bit 90s console games, through to a giant ‘Claw’, and of course video game photo boooohth. The queues to access the space ‘snaked’ around the block. Creatively directing this campaign, from concept ideation, sell in, all the way through to art direction of identity design, gaming design and production expertise.