To celebrate an iconic partnership between Barbie and Bloomingdales we created a striking “shop in shop” using iconic, ownable Barbie assets with an adult “twist”, such as creating prints using Barbie shoe wallpaper and stylised photography of the original 1955 doll, giving a vintage feel. Ken also made an appearance for the menswear section. These sophisticated designs were carried through to the launch event, shop windows, give aways and the shop-in-shop website, making headlines and inspiring similar projects across the world.