Created to challenge Gen Z audiences to question what they thought they knew about Coca-Cola Zero Sugar, Test Your Tongue transformed blind taste testing into a fully immersive sensory experience built around suspense, doubt and playful competition.

Designed to hero Coke’s ‘magic taste’ credentials, the campaign invited consumers to guess whether their drink was Coca-Cola Original or Coke Zero Sugar before entering a digital world inspired by the ultimate ‘perfect serve’, ice cold, fizzy cola with a twist of lemon. Blending immersive visuals, sensory interaction and gamified participation, the experience built anticipation around the final reveal, reinforcing the idea that Coke Zero Sugar delivers the same great taste as the iconic original.

Creative Direction across campaign concept, immersive experience storytelling and integrated rollout.