Creating an exciting Coca-Cola campaign to challenge our Gen Z audience to ‘test their tongue’ by guessing if their can was filled with Coke original or Coke Zero Sugar. Heroing the ‘magic taste’ credentials of Coke, something completely unique, our fully sensory campaign brought to life the ‘perfect serve’ by transporting people into a digital realm of ice cold, bubbly cola, with a hint of lemon. Culminating in their final choice, will they face the consequences if they guess incorrectly? The idea was to drive the experience of ‘doubt’, emphasising the point that Coke Zero Sugar has the same great taste as iconic Coke original.