Across some of the UK’s hottest festivals Mitchum delivered a well needed pep-up to thousands of music lovers. Fresh Factory formed part of Mitchum’s wider brand mission ‘Live the moment’, encouraging everyone to celebrate togetherness. Creating an experience where the uninspired act of refreshing became a memory-making moment, designed to enjoy with friends, perfectly illustrated that ethos.

The interactive space brought the new range of invigorating scents to life in playful picture-perfect ways. Each designed to refresh you, your friends and your feeds, with 48 hour protection, Mitchum is a perfect partner for the music filled weekend ahead. Festival-goers could select a personalised playlist before walking-thru the Shower, Ice and Clear zones. Giant fragrance showers, 48 hr power-posing platforms, and ice slow-mo blasts greeted attendees. With all moments captured on camera and instantly compiled into a final ‘Refresh Reel’, ready to download and share on socials.