Returning to Taste of London after lockdown, Schweppes wanted to reintroduce its vibrant new brand identity while championing the idea of ‘mixology for all’.

Designed for a food and drink-loving audience eager to reconnect, the experience combined playful cocktail discovery with hands-on participation through a series of immersive sensory booths and interactive mixology masterclasses. Guests were invited to explore unexpected flavour combinations before creating their own cocktails using curated mixology kits delivered directly to their tables, transforming consumers from spectators into creators.

Bright, social and content-led, the activation encouraged experimentation, connection and shareable moments while reinforcing Schweppes as a modern, accessible mixology brand.

Creative Direction across concept development, experience design and visual storytelling.