Created as the full creative identity and experience vision for Waitrose’s annual industry fundraiser, The Enchanted transformed the Garden Party into an immersive world of curiosity, escapism and discovery.

Designed to deliver whimsical, unexpected moments at every turn, the experience combined a refined visual palette with explorable spaces, hidden details and surprise-and-delight interactions that encouraged guests to wander, socialise and engage throughout the evening. Curated brand partner spaces were seamlessly integrated into the environment through content-worthy moments and styled experiential corners designed to encourage natural sharing, participation and storytelling across the event.

Creative Direction across identity creation, spatial storytelling and full experiential vision.