Madri, an authentic beer brand inspired by the streets of Madrid, wanted to ‘show up’
on the 2025 festival scene with a high impact, memorable experience that embedded their brand pillars around Spanish street art, fashion and music.

We delivered ‘Club Soul’, a ‘destination’ space that brings the ‘Soul of Madrid’ to attendees. Serving cold beer and urban music through DJs ‘Mestiza’ blending flamenco with electronic beats, body graffiti art, an interactive street walkway and a VIP area, accessed through a fridge speak-easy.