Inspired by the rise of ‘micro joys’ and feel-good moments in everyday life, The Daily Feel Good transformed a city-centre newspaper kiosk into an uplifting destination dedicated to positivity, optimism and playful disruption.

Designed to replace doomscrolling with moments of connection and surprise, the experience combined good news stories, interactive installations and spontaneous entertainment with playful product sampling throughout the day. On the reverse, immersive bathroom cubicles brought the brand’s purpose-led messaging to life, celebrating softness, design and Who Gives A Crap’s 50% profit donation pledge through tactile, content-worthy storytelling moments designed to encourage exploration, participation and doing good.

Creative Direction across concept development, experiential storytelling and spatial design.