A window takeover of the iconic flagship Lavazza store in central London to celebrate their longstanding partnership with Wimbledon (as official coffee sponsor). Creating a high impact and visually stunning concept that both drew attention from afar, competed with Liberty windows (literally opposite the road, no pressure) and also adhered to strict guidelines on this listed building.

Taking inspiration from British fashion brands and aiming for a splash of ‘colour drench’ that unites top and bottom of building, we created design touches that were inspired from ownable Wimbledon aesthetics and equipment, bringing a playful twist to a heritage space. Bringing to life the ‘perfect serve’ through top down shots of Lavazza espresso, inspired by the ‘hawkeye’ camera.