Created to launch the Barbie x Benetton collaboration across Italy, the campaign combined playful fashion storytelling with energetic art direction designed to appeal to both mums and daughters alike.

Inspired by Barbie’s bold sense of optimism and self-expression, the photography blended vibrant styling, dynamic movement and fashion-led compositions to create a campaign world that felt joyful, contemporary and unmistakably iconic.

Rolled out across large-scale outdoor placements throughout Italy, including metro takeovers during Milan Fashion Week, the campaign brought the partnership to life through high-impact visuals designed to capture attention and celebrate the spirit of both brands.

Creative Direction and Art Direction across campaign concepting, shoot development and integrated rollout.