With a brief to move this key product away from its embedded gambling image as this was alienating a growing market and creating visual separation between this product and the National Lottery good causes. Designed a range of new cards that still felt “playful” and “playable” but also fresh and modern, each with original typographic design and a clear colour palette to aid speedy navigation. Guided these through quant and qual research groups, gaining insight and learnings and applying to a final range look and feel, due to roll out in January - the first time these cards have been redesigned since their launch!