Created to exclusively launch Bobbi Brown’s Evolution 18 skincare range in Covent Garden, the experience transformed the space into a premium, education-led beauty destination designed around exploration, personalisation and self-care.

Attended by Bobbi Brown herself alongside a VIP audience, the activation combined immersive set design, skincare consultations and expert-led experiences to help guests find their perfect routine while encouraging hands-on interaction with the range. Designed to feel both elevated and approachable, the space balanced beauty education with highly content-worthy moments, driving significant social sharing, positive press coverage and audience engagement throughout the launch.

Creative Direction across spatial concept, visual identity and experiential rollout.