UK launch of Rihanna’s ‘Fenty Beauty’ across 4 London stores and 8 stores nationwide. A PR event complete with influencers, expert MUAs, ultimate Instagram opportunities, product exploration areas and of course inspirational DJ set. Leading and creatively directing all aspects of the project from initial scamps through to production renders, in store design and social posts, ensuring complete campaign consistency. Working with Kendo in the UK and US to create full campaign alignment.