SumUp Yard (coming to Lido festival 2027) brings the SumUp ecosystem to life through an immersive festival neighbourhood, built around local community, culture and reward-led exploration.

Inspired by the independent businesses that power local high streets, festival-goers are encouraged to discover a series of trend-led destinations, from hair styling, tattoos and tarot cocktails to merch customisation and social-first content moments, all inspired by real SumUp traders and experiences.

As guests explore and participate, they collect points through the SumUp app, mirroring the real product experience where customers are rewarded for supporting local businesses through the SumUp network. Points can then be exchanged for exclusive merch, treatments, upgrades and surprise festival perks.

Designed to encourage movement, participation and repeat engagement across the space, the experience also drives new app sign-ups while positioning SumUp as a brand championing local culture, connection and community.

Explore. Collect. Reward. Get out here.